Regional Development Manager II - South Florida
Fort Lauderdale, FL 
Posted 17 days ago
Job Description

Company Generac Power Systems

Name Regional Development Manager II - South Florida

Req # 63899

Employment Type Full Time

Shift 1st

At Generac, we bring our best energy to work every day and promote a drive to win while respecting others and supporting growth. Join us, as we inspire change for a better world, positively impact our people and the community, influence and achieve positive results that support growth, and innovate the industry.

The Regional Development Manager is responsible for sales growth, market expansion, and go to market strategies for assigned regional distribution partners. This role will develop sales and regional distribution strategies along with distributor trainings and marketing communication tactics to ensure execution of programs and market share growth. This position will act as a liaison between assigned regional distribution partners and key customers while working closely with distributor channel leadership, Director of Sales, and internal departments to create business plans for greater market penetration. Coordinate all marketing activities with distribution partners; building, designing, and executing the plans needed to grow share within the markets of responsibility.

Duties and Responsibilities:
  • Develops, designs, and executes short term and long-term business plans related to all aspects/divisions of regional distribution partners.
  • Develops and implements strategic relationships with key decision makers.
  • Conducts sales presentations and provides training on new programs and products.
  • Works with distributors to increase parts and service sales, leveraging Generac products and services.
  • Supports all promotional programs and new product launches.
  • Expands product line within current distribution partners.
  • Identifies and develops new business opportunities.
  • Analyzes territory opportunities and discovers customer needs.
  • Creates KPI's to align with overall channel goals.
  • Tracks and reports on territory metrics and regularly coordinates all marketing activities with distribution partners.
  • Provides reconnaissance of competitors' influence within territory and develops a plan to counter their influence within assigned territory.
  • Creates solution-based sales strategies.

Minimal Qualifications:
  • Bachelor's Degree or equivalent experience
  • 5 years field sales experience in 2 step distribution
  • Experience in electrical, trade experience, power generation, or installed equipment industries.
  • Ability to travel at least 50%

Preferred Qualifications:
  • Experience with electrical and HVAC wholesale partners, electrical contractors, HVAC contractors, from a partnership and business development standpoint.
  • Territory marketing campaign development, conduct, present and provide training on products & programs
  • Proficiency with business analysis to understand key business metrics.
  • Experience using Salesforce

  • Effective negotiation skills with the ability to understand the complex sales process.
  • Excellent written and verbal communication skills across multiple audiences including top management.
  • Effective presentation skills.
  • Self- motivated with the ability to work independently in a field-based role.
  • Ability to define complex problems, collect data, establish facts, and draw valid conclusions.
  • Visit multiple locations daily.

Physical demands:
While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job include are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Ability to travel overnight at least 50%.

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law."

Generac Power Systems Inc. is an equal opportunity employer/Minorities/Females/Vet/Disability.


Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
5+ years
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