• Understands and interprets business challenges, opportunities, and objectives in order to develop a strategic marketing plan to support growth in the office/market/region; assigns innovative tactics to meet the needs of the local practice, continually analyzes and measures ROI of marketing programs to improve and evolve effectiveness over time.
• Is a first-choice advisor to local launch and go-to-market team leaders on developing marketing strategies that respond to overall business objectives. Offers informed recommendations based on market conditions, competitive positioning (specifically key market/industry insights from business developers, pursuit teams, and COIs in the field, and intelligence from local market publications), and internal research tools and data.
• Is an accelerator of new and expanding business through account-based marketing. Collaborates with local teams to facilitate targeting, including defining criteria and identifying targets, providing tools and market insights to inform targeting decisions, and advising on the development of these relationships. Participates as an advisor on relationship development plans and in account strategy development/pursuit discussions.
• Creates local and regional association strategy; builds and maintains relationships with strategically aligned external organizations, ensuring focus on showcasing RSM's expertise and advancing relationships with identified focus targets; positions RSM thought leaders and industry eminents to increase RSM's exposure on the market level.
• Supports the advancement of focus target relationships by seeking and providing transparency into demand generation results coming through enterprise marketing campaigns (interpreting, analyzing, synthesizing, and providing feedback on digital metrics); applying insights to bring ideas and observations to local teams on how to accelerate target relationships based on stages of the buyer journey.

Applies enterprise marketing programs and strategies to local market:

• Works closely with local practice leaders and counterparts across the IMC organization to ensure timely development and execution of integrated marketing plans that are aligned with and support key business strategies for assigned growth team(s), geography(ies), industry(ies) or service lines; work in partnership with aligned business developers to achieve strategic growth objectives.
• Key contributor/co-leader of local go-to-market/intentional growth team meetings, applying national programs to local market target audiences to support growth efforts, offering an informed perspective on ways to deepen the relationship through a marketing lens i.e., relevant content, buyer journey stages/personas, marketing programs, etc.
• Empowers client service professionals with growth tools and training.
• Advises on positioning RSM as a middle market leader and strong corporate citizen, including board involvement of local professionals who will build relationships with Tier 1 & 2 targets, uncover business opportunities, develop referral sources (COIs, alumni), align with CDI strategy and create RSM promoters in the market.
• Leads integration of national priority industry and LOB marketing strategies and programs locally with a focus on targeting priority clients and focus targets to drive growth, deepen relationships, and measure effectiveness. Contributes to the ongoing development of strategic national marketing programs by providing relevant feedback to industry/service line marketing teams on the impact of programs in driving growth in the local geographies.
• As client experience strategists, connect and interpret key Voice of the Client and post engagement survey findings to other areas of the practice to drive growth; attend Voice of the Client interviews
• Drives local public relations efforts in full alignment with IMC media strategies and positioning to help advance the RSM brand in the local marketplace (feature local leaders, promotions, Volunteer Day, Birdies for Love efforts, etc.). Promote national media releases locally as appropriate.
• Champions the firm's brand internally and externally; ensures full compliance with the brand strategy, messaging, and identity for their areas of responsibility
• Other duties as assigned

EDUCATION

• Bachelor's degree required

TECHNICAL/SOFT SKILLS

• Strong understanding of marketing channels and stages of the buyer journey
• Strategic acumen
• Basic knowledge of digital marketing strategies and tactics; ability to interpret and analyze data to identify trends and practical application of campaign results
• Strong written and verbal communication skills
• Highly collaborative
• Strong project management skills

EXPERIENCE

• 5-7 years of marketing/growth experience in a B2B or professional services organization
• Proven success developing marketing plans and supporting relationship development programs
• Ability to interpret market data and business objectives and translate into an actionable, on-strategy marketing plan

LEADERSHIP SKILLS

• Executive presence with internal and external stakeholders; ability to influence others at all levels throughout the business, often without formal authority
• Ability to lead critical conversation and influence decisions; ability to uncover and drive alternative points of view across the organization, particularly with senior leaders
• Comfort working within a complex matrix organization