Since its founding in 1937, Krispy Kreme's focus has remained the same - making fresh doughnuts using our founder's original recipe. The brand's iconic Hot Light lets consumers know when doughnuts are being made in the shop so they can stop in and enjoy them hot, right off the line.

Krispy Kreme's Manager, Global Media is responsible for developing media strategies to increase brand awareness, drive traffic and generate sales and measuring the effectiveness of global paid media campaigns. This newly established position collaborates closely with cross functional partners from Marketing, IT, Finance and external agency partners to ensure alignment with overall marketing objectives and optimize campaigns for maximum performance and ROI.

A TASTE OF WHAT YOU WILL BE DOING:

Strategy & Best Practice Development

• Partner with the Director of Digital Consumer Experiences to develop and implement comprehensive paid media strategies across various platforms including digital and traditional channels
• Develop best practices on media channels, audiences, creative, and units.
• Be the primary subject matter expert on paid media and participate in market calls to support digital leads as needed in media planning, execution and reporting
• Review global media plans to ensure alignment with global media strategy
• Stay updated on industry trends, best practices and emerging technologies in paid media to drive innovation and competitive advantage
• Collaborate with internal teams, including brand, creative, consumer insights, IT to ensure cohesive and integrated media efforts
• Manage relationships with external agencies and vendors as needed, ensuring alignment with strategic objectives and performance

Reporting & Analysis

• Partner with Consumer Insights team to develop a standard global media scorecard and implement across markets
• Analyze paid media performance across key metrics and markets to provide input and guidance to improve strategy and performance

Country Support

• Create paid media playbooks and best practices to empower country leads to implement strong media plans year over year
• Partner with local market digital teams to support execution of highest priority initiatives in their respective markets

YOUR RECIPE FOR SUCCESS:

• Bachelor's Degree in Marketing, Advertising, Business or related field
• 3+ years related working experience, including experience with media strategy, planning, and buying including paid social and traditional media
• Knowledge of emerging digital trends and technologies driving consumer behaviors and expectations.
• Strategic thinker with a creative mindset and a passion for driving innovation and continuous improvement in paid media strategies
• A collaborative and innovative spirit with a strong desire and motivation to continually learn and improve
• Self-motivated and high degree of organization and bias towards action
• A strong aptitude and interest in data driven decision making
• Strong presentation and overall communication skills and executive presence

*The above statements are intended to describe the general nature of work performed by the employees assigned to this job and are not the official job description for the position. The official job description will be provided during the application/interview process.

BENEFITS:

• Comprehensive benefits (medical, vision, and dental insurance)
• Employee discount program
• 401K plan
• PTO and "dream" days
• Company events
• Education Reimbursement
• Adoption Assistance
• Life Insurance
• FSA/HSA Plans
• Pet Insurance

Learn more at

WHY KRISPY KREME?

At Krispy Kreme, we focus on:

• Loving People:
• Our global culture is best captured by our Leadership Mix, a dozen behaviors that define how we work with one another across the world and give back to our communities. Check out our leadership mix here.
• Belonging happens once each Krispy Kremer knows their bold authentic self is welcomed, dignified, and loved, where their wonderfully original identities flourish and thrive.
• Loving Communities:
• At Krispy Kreme, sharing joy is at the center of everything we do, and we strive to inspire this in our communities. Our brand purpose truly shines through our Acts of Joy and community fundraising initiatives.
• In the U.S., we have been donating unsold doughnuts to local food banks, with a goal of bringing a smile to our consumers as they enjoy a small, sweet treat. We partner with Feeding America and Convoy of Hope, who in turn partner with organizations nationwide to distribute donations to people in need through diverse types of programs and services.
• In 2022, we helped community groups raise $40 million globally. Last year in the U.S., we supported more than 83,000 fundraising events, raising nearly $37 million.
• Loving Planet:
• We have been conducting a multi-year global GHG emissions assessment to establish an emissions baseline, using this foundation to soon set goals for greenhouse gas emission reductions.
• We are working on reducing food waste through donation efforts, animal feed, and composting programs.

Krispy Kreme is an Equal Opportunity Employer:

At Krispy Kreme, we believe that your originality sweetens our recipe. We value the diverse ingredients of the ethnicity, national origin, race, age, sex, gender, intersex, or veteran status of every individual. We strive for an inclusive culture that allows each of our peeps to bring their bold authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at , or on one of its many social media channels, including and .